First world-class athletes sign sponsorship agreements with cannabis companies

Another big step for the handling of cannabis in public. While advertising for tobacco and alcohol is becoming more and more restrictive in sport for understandable reasons, the first professional athletes have now entered into new partnerships with sponsors from the cannabis industry. Obviously, health-promoting CBD products are more compatible with an athlete as an advertising medium. We like!

John Isner is the first ATP Pro tennis player to sign a sponsorship agreement with DEFY, a manufacturer of innovative CBD drinks.

CBD drink manufacturer DEFY sponsors the Arrow Schmidt Peterson Motorsports Team for the entire remaining Indy Car season 2019